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Key points of vending machine operation knowledge

  With the continuous advancement of technology, vending machines have ushered in a "high-speed" development period. The sales categories have also expanded from traditional beverages, coffee, and snacks to tickets, commemorative coins, ice cream, electronic products... The variety of categories is overwhelming, and many people have joined the team of vending machine operators. I want to get a piece of the pie! Through the contacts and exchanges with many operators, Micron found that there are many factors affecting the operation effect of vending machines, mainly as follows: Commodity factor:           1. The operation of vending machines does not seek huge profits, but only seeks safety. The products must be popular fast-moving consumer goods, including common snacks and beverages, because the demand for snacks and beverages is huge and stable all year round. There is no risk, you can ask profit.          2. Pursue high risk and high profit, are willing to try, and can sell relatively unpopular products with little competition that others have not done yet, such as selling jewelry such as gold, silver, jade, etc., or other high-profit commodities, due to the large profit of a single product, so You don't need to sell too much to be profitable.        These two routes should be chosen according to your own situation, not blindly. Location factors:         Vending machines, like brick-and-mortar supermarkets, are offline retail terminals, and a large factor in profitability depends on the location of the location. Site selection is generally classified into two categories.         1. The density of effective customer groups is high and the venues are relatively closed, such as colleges or factories, which are basically young people with very strong spending power.         2. Open places with a large flow of people, such as various stations, scenic spots, outdoor squares, the density of effective customer groups is not very large, but the large flow of people can make up for the shortage, and there are always people who have shopping needs. Competitive factors:         Competition must be considered in any industry, and vending machines are no exception. Therefore, if others have already settled in the vending machine or there is a supermarket next to it, it is not recommended to do it. Face-to-face competition is a lose-lose option, not advisable. Therefore, the operation of vending machines should also analyze the surrounding competition and fully study it. In addition, there are a few small suggestions, I hope it can help you to better operate your own point. 1. Be good at using the smart backend. In addition to timely replenishment, you should also regularly analyze the sales data reports displayed on the backend of the vending machine to see which products are more profitable and which items are more profitable, and adjust the quota of each product in time to maximize profits. . 2. Do market research on a regular basis. Do not rely on your own subjective guesses to figure out customer needs or shopping experience behind closed doors. You must actually measure and master real customer needs and opinions and suggestions, so as to adjust your operation plan. 3. Timely currency counting.For vending machines with cash modules, the currency inside must be replenished or counted in time, and the dust should be cleaned regularly to avoid affecting the recognition efficiency. 4. Regular cleaning and cleaning of the machine, because the vending machine with too much dust is difficult to arouse the desire of others to shop. 5. As a highly professional unmanned self-service equipment, the vending machine should have a special person in charge. It must be avoided that Zhang San is sent to manage the day after tomorrow and replaced by Li Si, and the day after tomorrow, Wang Ermazi. To operate a machine well requires certain skills and experience, and it cannot be mastered in three or five days. 6. To create a gorgeous appearance of the machine, you can find a design company to design some eye-catching posters to wrap the body, so that people can notice the existence of the vending machine from a distance, thereby increasing sales. Operating a vending machine is a highly professional job that involves a lot of content and needs to be accumulated slowly. As a powerful vending machine manufacturer in the industry, Micron will regularly share various industry knowledge. If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/30

Several issues to think about in the early stage of vending machine

The success of the vending machine operation is inseparable from the detailed work done before the launch. Details determine success or failure. A vending machine with good functions and stable operation is related to the user experience of consumer groups; a target market is specific to the product structure and pre-launch investigation of service settings, which is related to the efficiency of operation. The following points are proposed for the pre-launch work: 1. target market segment. On-the-spot investigation into the regional consumer market, age structure of consumer groups, consumption level, consumption ability, composition of mainstream consumer products, etc. Do specific market, specific problem analysis. To investigate these data clearly, in order to carry out targeted market launch. The survey method can start from the composition of the surrounding business circles and the flow of purchases in the business circles. 2. Commodity structure breakdown. According to the corresponding mainstream products launched in different target markets, high-margin products that sell well, low-margin products that sell well, high-margin products that are not sold, long-term and short-term products should all be considered in the product structure. To achieve specific markets, specific operations. 3. Online activity breakdown. Develop online activities for each target market. For example, students can purchase discounts in snacks, and middle-aged people can enjoy price discounts in daily necessities. All activities are staged, guided and driven. 4. Other revenue breakdown. In each target market where each vending machine is placed, resources are integrated for advertising revenue. For example, it is more suitable for beverage manufacturers to advertise in schools, education in residential quarters, push of life-related advertisements, etc., in different markets, integrating different manufacturers that need to advertise, so as to benefit more. Forage fees can also be negotiated with suppliers, and forage fees can also be obtained. It is very important to choose a good vending machine, which requires choosing a good manufacturer; it is very important to choose a good vending machine to put on the market, which requires the support of some good commodity structures. Micron—focusing on automatic intelligent interactive equipment manufacturers, is willing to provide you with a complete set of automatic vending equipment production and operation services!   If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/29

Who would buy a vending machine?

  Vending machines can be seen everywhere these days. Whether you are going out to play, shopping in malls, working in office buildings, etc., you can always see their shadows. They are like small shops that can be moved. However, there are three groups of people who buy equipment. Let's take a look at them together. 1. People who use it as a way to make money The purpose of these people buying is to make money. Purely for the purpose of profit, they will find some relatively high-quality positioning points, and after negotiating cooperation with the other party, they will purchase vending machines to operate. This kind of person has the operational work ability and promotion plan, and will operate several positioning points at the same time to spread the operating cost evenly. Such as entrepreneurs, wage earners, and students. 2. People who increase the service level of the store This kind of people is not for profit, they pay more attention to the shopping experience and service level of consumers in the store. They look forward to using the product's intelligence, convenience, and 24-hour unmanned features, so that consumers who come to the store can enjoy independent consumer service items. For example, it can be promoted in hotels, manufacturers, tourist attractions, cinemas and other venues. 3. Those who need to distribute benefits Some people buy vending machines not for profit, but not to sell goods to the outside world. They are mainly to distribute holiday benefits and labor insurance supplies to employees or customers. If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/29

With the advent of the unmanned economy, what kind of vending machine is more profitable?

The explosion of vending machines is coming. Micron believes that traditional old-fashioned coin-operated machines and beverage machines will definitely be eliminated with the popularization of intelligent vending machines, and vending machines will usher in a continuous wave of intelligent iterations. So, what about the vending machines of the future? How intelligent can it be? 1. Touch-screen purchases go mainstream It is no longer necessary to press various complicated buttons on the machine. The new generation of intelligent vending machines with their own high-definition electronic touch screen realize the purchase interface at a glance through the operating system settings and design, making your purchase as simple as buying on a mobile phone, The selection, payment, and delivery are all intelligent. Consumers can clearly see the introduction of the types and prices of the goods on the screen, and they can easily buy with the touch of a finger. 2. Machines and equipment become the entrance of big data The intelligent operating system on the vending machine can intelligently control all goods. Every purchase of a consumer becomes a data source for user portraits and purchase preference analysis. Operators can clearly understand consumers' needs and preferences through big data analysis. Preferences, so as to guide the purchase, distribution, sales and other links, the invoicing management based on data analysis allows operators to increase sales more scientifically and effectively. Based on the above description, Micron believes that operators who master massive user consumption data will also become the party that owns consumers in the future. 3. Intelligent management and control replace manual management Internet access to the machine, whether it is equipment failure or out of stock, can be reflected to the management terminal (including mobile terminal and computer terminal) in real time. For example, when the vending machine breaks down, the monitoring system will quickly find out and issue a warning; and when the milk or potato chips are sold out, it will send a replenishment signal to the manager in time, and it is no longer necessary to visit the site, which is very convenient. the management of the operator. The intelligent management background developed by the Micron technical team can effectively control the inventory and precise management of the supply chain, effectively reduce inventory pressure and purchase replenishment pressure, and even achieve zero inventory. 4. Function Derivation - More Than Vending Machines Micron believes that it is not only a breakthrough in product selection, but the vending machine in the future will not only be satisfied with being a sales terminal, but also have infinite possibilities for advertising, social networking, information release, communication platform, etc. Based on the large-screen design of the new generation of vending machines and the intelligence of the operating system, it is already a mature application to display advertisements on the screen, or it may not be impossible to click on a product to display a product introduction like Taobao's baby details page; Or, it is very possible to post a finding notice, a friend advertisement, and a real-time review of the product on the ubiquitous vending machine, and the imagination is huge. If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/28

Brand Marketing? Check out the solution for vending machines!

With the rapid development of the economy and the change of people's consumption concept, as well as the rise of labor costs and venue rents, people began to seek new business models, and vending machines came into being. This kind of vending machine that does not need manual duty and has zero communication has gradually extended to all areas of life. Even many brands have begun to explore new directions of cross-border retail and cross-border marketing, looking for new sales channels and discovering new business opportunities for cross-border integration. 1. Cross-border attempt between vending machines and Xiaomi smartphones According to foreign media reports, in May 2019, Xiaomi launched its first smartphone vending machine at the Manyata Technology Park in Bangalore, India. Consumers can use UPI accounts (smartphone payments), cash, debit cards, credit cards, etc. make a payment. 2. Vending machines rescue the embarrassing situation of Uniqlo Vending machines are a microcosm of its strategic shift in the United States. Uniqlo once had great ambitions for the U.S. market and planned to increase from 45 physical stores to 200 in 2020. However, due to the continuous loss of performance, the dual pressures of revenue and cost made Uniqlo give up the idea of ​​opening physical stores to expand. Putting basic items or other necessities in the vending machine, the brand does not need to be promoted at all, and consumers will naturally choose this convenient way to buy if they have demand. This is the basic strategy of Uniqlo to save this situation. 3. Bubble Mart unlocks the trend of blind box play At the moment when the attention of "fashion play culture" is becoming more and more popular, POP MART cleverly uses the emotional value dividend to accurately capture the psychology of consumers and open a new model of intelligent sales. Blind box products represented by Bubble Mart have attracted the attention of many consumers. There are always young consumers in front of the blind box stores in major shopping malls who can't wait to open the little treasures they have drawn . 4. Vending machines unlock new ways of playing traditional culture In recent years, Hanfu and other peripheral products based on traditional culture have been widely loved and sought after by young people. On this occasion, Mount Emei launched a cultural derivative - "Lingbao Pagoda Ice Cream". This event instantly caught the attention of tourists through the Emei memory cultural and creative box independently designed by unmanned vending machines, making tourists involuntarily stop here to enjoy the scenic spot. New cultural and creative products are in the bag. 5. The flower company plays with the new trend of the flower market Nowadays, more and more post-90s and post-00s will buy fresh flowers or dried flowers to decorate the atmosphere of their homes after a busy day, so as to gain a sense of pleasure and comfort. Some keen flower companies have seized this demand, combined with refrigerated unmanned vending cabinets, launched flower vending machines, and put them in crowded subway stations and other places, which have received good market response. 6. The beauty industry develops new marketing channels Recently, the beauty brand launched blind box trial products. For example, the L'Oreal Beauty Box launched by the L'Oreal Group, each blind box contains 6-8 brands of trial packs, such as Lancome, Helena, Biotherm, Kiehl's, Shu Uemura, Saint Laurent, etc. Users want to get trial packs of a certain brand , depends entirely on probability. This marketing method can help merchants achieve multiple goals, such as: stimulating transaction conversion, increasing repurchase rate, increasing customer unit price, and clearing inventory. Looking at the business strategies of these industries, it is not difficult to find that brands can only truly achieve their goals by jumping out of their own fixed circles, trying cross-border marketing, combining with new unmanned retail channels, giving full play to the brand's greatest advantages, and achieving brand innovation and upgrading. steady profit Micron specializes in manufacturing all kinds of vending machines, providing software and hardware integrated application solutions, and has been exported to more than 50 countries,if you want to know more information, please contact us Contact Us Email: Alice@micronvending.com Wechat/Whatsapp: +8613360100336 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/26

Three benefits of vending machines|operate vending machine

In recent years, intelligent vending machines have developed faster and faster. We have begun to see its presence in the subway, at the station, and in the airport. We can also see rows of vending machines of different brands. I found that, unconsciously, it began to slowly penetrate into our lives, slowly affecting our lives and becoming an inseparable part of our lives. So, how will the emergence of vending machines affect us? 1. Good news for foodies, meeting immediate needs For foodies, it is undoubtedly good news, especially the 24-hour unmanned vending machines, you can buy whenever you want. From now on, you will no longer have to worry about eating in the middle of the night and can't find a snack shop. 2. Meet the needs of consumer circles within 100 meters One of the most annoying situations is when I want to drink water and eat snacks, but I find that the store selling snacks and drinks is far away from where I am, or I can't find such a store around. With the vending machine, the needs of less than 100 are met by it. 3. Convenient and fast, saving time and effort For a fast-moving society, what else can I say, walking is always in a hurry, especially when you want to buy something, and you see a long queue to pay or choose, then forget it. With the emergence of vending machines, it only takes three steps to find the product, click on the product, and pay to take the product away. How much money can be saved? Isn't there a saying that time is money? The rise of intelligent vending machines is an inevitable result. When our needs continue to diversify, when we continue to demand convenience and simplicity, when we continue to simplify every procedure and provide automation, it provides opportunities for the rise of vending machines. . What are you waiting for? Micron is already calling you to make money together! If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/23

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