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Brand Marketing? Check out the solution for vending machines!

With the rapid development of the economy and the change of people's consumption concept, as well as the rise of labor costs and venue rents, people began to seek new business models, and vending machines came into being. This kind of vending machine that does not need manual duty and has zero communication has gradually extended to all areas of life. Even many brands have begun to explore new directions of cross-border retail and cross-border marketing, looking for new sales channels and discovering new business opportunities for cross-border integration. 1. Cross-border attempt between vending machines and Xiaomi smartphones According to foreign media reports, in May 2019, Xiaomi launched its first smartphone vending machine at the Manyata Technology Park in Bangalore, India. Consumers can use UPI accounts (smartphone payments), cash, debit cards, credit cards, etc. make a payment. 2. Vending machines rescue the embarrassing situation of Uniqlo Vending machines are a microcosm of its strategic shift in the United States. Uniqlo once had great ambitions for the U.S. market and planned to increase from 45 physical stores to 200 in 2020. However, due to the continuous loss of performance, the dual pressures of revenue and cost made Uniqlo give up the idea of ​​opening physical stores to expand. Putting basic items or other necessities in the vending machine, the brand does not need to be promoted at all, and consumers will naturally choose this convenient way to buy if they have demand. This is the basic strategy of Uniqlo to save this situation. 3. Bubble Mart unlocks the trend of blind box play At the moment when the attention of "fashion play culture" is becoming more and more popular, POP MART cleverly uses the emotional value dividend to accurately capture the psychology of consumers and open a new model of intelligent sales. Blind box products represented by Bubble Mart have attracted the attention of many consumers. There are always young consumers in front of the blind box stores in major shopping malls who can't wait to open the little treasures they have drawn . 4. Vending machines unlock new ways of playing traditional culture In recent years, Hanfu and other peripheral products based on traditional culture have been widely loved and sought after by young people. On this occasion, Mount Emei launched a cultural derivative - "Lingbao Pagoda Ice Cream". This event instantly caught the attention of tourists through the Emei memory cultural and creative box independently designed by unmanned vending machines, making tourists involuntarily stop here to enjoy the scenic spot. New cultural and creative products are in the bag. 5. The flower company plays with the new trend of the flower market Nowadays, more and more post-90s and post-00s will buy fresh flowers or dried flowers to decorate the atmosphere of their homes after a busy day, so as to gain a sense of pleasure and comfort. Some keen flower companies have seized this demand, combined with refrigerated unmanned vending cabinets, launched flower vending machines, and put them in crowded subway stations and other places, which have received good market response. 6. The beauty industry develops new marketing channels Recently, the beauty brand launched blind box trial products. For example, the L'Oreal Beauty Box launched by the L'Oreal Group, each blind box contains 6-8 brands of trial packs, such as Lancome, Helena, Biotherm, Kiehl's, Shu Uemura, Saint Laurent, etc. Users want to get trial packs of a certain brand , depends entirely on probability. This marketing method can help merchants achieve multiple goals, such as: stimulating transaction conversion, increasing repurchase rate, increasing customer unit price, and clearing inventory. Looking at the business strategies of these industries, it is not difficult to find that brands can only truly achieve their goals by jumping out of their own fixed circles, trying cross-border marketing, combining with new unmanned retail channels, giving full play to the brand's greatest advantages, and achieving brand innovation and upgrading. steady profit Micron specializes in manufacturing all kinds of vending machines, providing software and hardware integrated application solutions, and has been exported to more than 50 countries,if you want to know more information, please contact us Contact Us Email: Alice@micronvending.com Wechat/Whatsapp: +8613360100336 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/26

Three benefits of vending machines|operate vending machine

In recent years, intelligent vending machines have developed faster and faster. We have begun to see its presence in the subway, at the station, and in the airport. We can also see rows of vending machines of different brands. I found that, unconsciously, it began to slowly penetrate into our lives, slowly affecting our lives and becoming an inseparable part of our lives. So, how will the emergence of vending machines affect us? 1. Good news for foodies, meeting immediate needs For foodies, it is undoubtedly good news, especially the 24-hour unmanned vending machines, you can buy whenever you want. From now on, you will no longer have to worry about eating in the middle of the night and can't find a snack shop. 2. Meet the needs of consumer circles within 100 meters One of the most annoying situations is when I want to drink water and eat snacks, but I find that the store selling snacks and drinks is far away from where I am, or I can't find such a store around. With the vending machine, the needs of less than 100 are met by it. 3. Convenient and fast, saving time and effort For a fast-moving society, what else can I say, walking is always in a hurry, especially when you want to buy something, and you see a long queue to pay or choose, then forget it. With the emergence of vending machines, it only takes three steps to find the product, click on the product, and pay to take the product away. How much money can be saved? Isn't there a saying that time is money? The rise of intelligent vending machines is an inevitable result. When our needs continue to diversify, when we continue to demand convenience and simplicity, when we continue to simplify every procedure and provide automation, it provides opportunities for the rise of vending machines. . What are you waiting for? Micron is already calling you to make money together! If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/23

vending machines will usher in a new round of changes

Since ancient times, after the emergence of any industry, it will not stay in a stable stage. In the process of following the changes of the times, it will inevitably experience subversion and subversion. Otherwise, even if it will not be abandoned by consumers, it will be The latter come first. And the disruption of the industry is only a matter of time, and this is most vividly expressed in the vending machine. If the vending machine industry wants to rise, the categories must be diversified and combined, and it must respond to the "change" of the times and the "change" of consumers with "change". The subversion of the vending machine industry must start from the category. Because the category can decide whether it is a featureless vending machine or a smart micro-market that meets the diverse needs of consumers. To this end, many companies are trying to break through categories and bring consumers more choices and better experiences. Micron is also one of them. First of all, category selection and collocation are based on consumer demand. As consumers are becoming more and more "lazy", it is impossible for them to buy a product through a vending machine and then buy another matching product through other channels. What they want is convenience , is a one-stop service. To this end, Micron will combine the products in the vending machine according to its target consumer groups. This combination is not only a combination of different beverages or a combination of different snacks, but a combination of its own target groups. Through data analysis, find out the characteristics of the consumer groups covered by the vending machine in different consumption scenarios, and then select products to meet the needs of this part of consumers. For example, in the scene of a factory, it is found through consumption data that 80% of people prefer functional drinks and bucket noodles, so Micron can put the two into a vending machine for consumers in the factory to choose. . Micron smart vending machines are catering to the needs of consumers, changing from the traditional vending machine's "what I provide, what you want" to "what you need, I will provide it". However, there is basically no threshold for the transformation of this kind of category matching, because he only needs to put products into the vending machine based on the preferences of consumers. The difficulty is how a vending machine can meet the different needs of consumers. , which puts forward higher requirements on the internal structure of the vending machine. One of the problems that needs to be solved urgently is how to make the cargo channel accommodate different commodities, and it can also be adjusted. Micron smart vending machines can now realize flexible adjustment of cargo lanes, which means that the link of commodity adjustment based on consumer needs can be realized. For Micron and the customers it works with, maximizing efficiency while reducing operating and trial-and-error costs. Before the vending machine industry is completely subverted, it is a huge blue ocean market, and players who can really seize this blue ocean market must discover the "change" of consumers in time when they change with the changes of the times! If you are interested in Micron smart vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/23

Who said vending machines can only sell drinks?

  The products sold by vending machines are mainly juice, coffee, milk and other beverages, as well as snacks, dried beans, nuts and other snacks, as well as some unique new models, which can sell "instant coffee", " "Heating rice balls", "hairy crabs", etc., ramen, rice bowls, etc. are beautifully served, and they are no different from those made in restaurants. This can't help but make people feel curious about what the internal structure of this machine is. Beverage vending machines, whether they are cans or plastic bottles, offer both hot and cold beverages. Some of the instant noodle vending machines provide hot water, and the instant noodles you just bought can be eaten right away. Vending machines not only sell drinks and food, but recently there have been beach shoe vending machines. There is also a beach shoe try-on window next to the machine for customers to try on. In addition, mobile phone accessories, commemorative coins, toys, etc. can be purchased through vending machines. Various types of vending machines are becoming more and more popular, and the combination of dining car and vending machine is so big that you can't think of it. The common feature of vending machines is that when the goods in the machine are sold out, a "sold out" notice will be displayed in the operating system interface; using mobile payment, the corresponding amount of goods can be accurately deducted. So convenient and simple, it is naturally popular. Therefore, vending machines are everywhere in factories, hotels, hospitals, office buildings, amusement parks and other places in Guangzhou and surrounding cities. If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/23

Knowing these points vending machines are more profitable

1. High rent for shops Store rent is a relatively high investment cost in vending machines. If the store rent is high, the profit of the vending machine will also be greatly affected. If you encounter bad site selection again, you will face even greater losses. 2. Product positioning The products sold by vending machines are the main core. Low-end products may affect the desire to buy. The vending machine store is not an online store and cannot be moved at will. If the word of mouth is broken, it is impossible to do it. Although beverages and snacks do not have product positioning problems, the shelf life of products requires more attention. Many beverage vending machine sellers have a long time period for replenishment and replacement because of poor business. 3. The reason for the vending machine itself There are more and more vending machines, and there are many types of vending machines produced by manufacturers. Of various types, it is most important to choose a vending machine that is suitable for the products you sell. 4. Peer competition If the vending machine does not have a special advantage in the competition of its peers, it means that there are more wolves and less meat. So don't compete with your peers when you open a vending machine. The scope of the city is getting bigger, you can put vending machines in a position where there is no competition from your peers, otherwise it is hard to say whether you will lose money or not. 5. Operational data analysis Now is the era of big data, and data is the most expensive. Although the scale of vending machines is generally not large, the vending machines operate well and can be operated in a chain. If you don’t analyze the operation data, you will only lose money. If you do more product data analysis, you will not lose money if the sales increase. If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/22

Work place vending machine operator, you need this to increase your business!

  Most of the work place already have vending machine,how can you grow your business there? Obviously the answer is that your vending machine need to sell something different! Almost all vending machine supply only snack and drink. On the other side, Everybody love fresh fruit, its healthy and delicious! . But it's not available from a vending machine. If we can solve this problem. It will be great opportunity! Micron Smart Vending developed Weight sensing smart fridge vending machine. A perfect solution for selling fresh fruit,snack and drink and all kinds of food from it. Providing great experience to the office employees. Let's grab the great opportunity. How come the vending machines sell fresh fruit? Micron Smart fridge vending machine, base on weight sensing technology, having the option of sell by KG(for fresh fruit), or sell by pec(standard product like snack and drink). You can easily sell all kinds of fresh fruit from the Smart fridge vending machine such as apple, orange, banana…just set price per KG. And at the same time, you can also put beverage and snack into the machine. Which make it a perfect vending machine for office, workplace, school, park…   If you want to sell fresh fruit in vending machine, please contact us for more information! Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/21

Places not suitable for placing vending machines

Choosing a vending machine placement location is the key to profitability. Choosing a cost-effective location can bring a steady stream of customer traffic to your vending store, so how to choose a good placement location? Which places are not suitable for placing vending machines? Before we put the vending machine into operation, we should first analyze the characteristics of the location, placement location, objects of use, usage rate and other data. The main points are as follows: 1. Traffic factor It is necessary to choose a place with a large effective flow of people, and a relatively closed place with little competition. For example, schools (teaching halls, dormitories downstairs, next to playgrounds), hospitals (halls), subways, high-speed railway stations, railway stations (waiting rooms, ticket offices, etc.), factories, etc. 2. The quality of the flow of people in the place Some places are not necessarily suitable for vending machines although there are many people. For example, it is also a train station. It is very inappropriate to be near the platform. Everyone is busy on the train and there is no time to buy things. Therefore, when choosing the placement location, you should pay attention to the flow of people and the quality of the flow of people, and also pay attention to the competition brought by the surrounding physical artificial stores. 3. Commodities corresponding to the crowd Young people are the main consumers of food, beverages and adult products, and vending machines should be placed in spots with a high proportion of young people; for example, hot food vending machines, the downstairs of university dormitories has become a good place to put them. In some tourist attractions, parks, zoos, and playgrounds, children like to buy things from vending machines by themselves with the help of adults. Food and beverages and children's toys are the objects of their consumption; In semi-enclosed factories, characteristic town industrial parks, and makerspaces, because it is inconvenient to go out and buy, it is a good place to put vending machines; Places with high consumption of beverages are also good places to put them (such as arenas, gyms, etc.), but pay attention to their income levels and corresponding spending power; For example, putting vending machines in the community is more suitable for selling daily just-needed products - fresh fruits and vegetables to meet the living needs of community residents. 4. Safety factors Although the vending machine has a certain anti-theft and explosion-proof ability, it is still necessary to place the vending machine in a safe location when it is put into operation: a place with complete security, or within the coverage of monitoring probes. 5. Convenience of operation When inspecting the location, try to take into account the convenience of installation and replenishment channels. In the case of a single person or a single machine, it is generally necessary to consider that the place to be placed should not be too far away, which is convenient when the store has problems or needs to be stocked; if multiple units are placed in a certain area, the composition of the surrounding population should be considered, especially The age group composition should be 18-40 years old, and the population is located in the college students and young people's communities, and the business hotels are relatively concentrated. Therefore, in the unmanned vending industry, a good vending machine placement point is very important. If a vending machine placement location does not meet the above conditions, then it is best not to place it. If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/21

The complete process of opening a vending machine

Newcomers often do not know how to engage in vending machines. They just know that the current market development trend of vending machines is good and they want to invest. However, as a newcomer, you still have to understand in detail how to open a vending machine by yourself. After all, it is invested and operated by yourself, and it must be profitable. 1. Decide whether to buy the machine yourself or join There are mainly two types of franchise and self-purchase and operation. Each model has its own advantages and disadvantages, depending on the individual's financial situation and intention. If you do not have the corresponding resources and channels, and you are a newcomer at the same time, it is recommended that you join a reliable unmanned vending machine manufacturer. If you join, you can get support in all aspects of operation, and it is easy to make results quickly. The disadvantage is that the corresponding costs are higher. If you already know the process of each unmanned vending machine, you can buy and operate it yourself without joining the unmanned vending machine. 2. Selection of vending machine manufacturers If the mode selection is correct, you can choose the manufacturer. How to choose a reliable vending machine manufacturer? (1) Look at the vending machine price In this era, as long as there is an opportunity to make money, there are many competitors to join. We invest a penny less in the vending machine, and we have one less opportunity to make money! And vending machine manufacturers will have some advantages in price, because there is no middleman to make money from the difference. The price will be more beautiful. (2) Look at the quality of vending machines Vending machine manufacturers with certain strength are provided with both software and hardware. It saves the possibility of software and hardware incompatibility and problems with use. If a vending machine has frequent problems, it is equivalent to your store, which is often closed and closed, which will definitely affect your chances of making money. A vending machine that can work 24 hours a day is our guarantee of making money. (3) Look at the training and sales of the manufacturer Any machine, if there is professional training from the manufacturer. We will definitely get started much faster, and we can use the shortest time to operate the vending machine proficiently, saving a lot of labor and time costs. And the perfect after-sales service system of vending machine manufacturers can make our vending machines work normally 24 hours a day! Only when it works can we make more money! 3. Vending machine locations and sales of goods The last step is to locate the vending machine and sell the goods. After negotiating the rental and location sharing mode, the goods can be put on the shelves and tested. If there is no problem, the business can be officially opened. The above three steps are basically the complete operation process of the vending machine. Of course, the handling of some operating certificates is essential. If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/21

What is the future of vending business? Unmanned retail will be popular!

What is the future of vending business? I guess most of vending machine operator had asked themselves this question. I have some idea would like to share with you! Every body know, retail is a huge business. While, unmanned retail is not big enough. Most of the case, unmanned retail is just for snack and drink. Just in office, train station, air port… very limited place. Then comes to my answer to the question, If vending machine become the unmanned retail solution for every product for everywhere. The market for vending business will be enlarged significantly! We had developed vending solution for: fresh fruit, vegetable, sandwich, flower, egg, cosmetic product, glass bottle, wine, paddle racket, ice cream, frozen meat… Not only the hardware will deliver all these product to customer, but also our software of vending machine, enable customer to check product details from touch screen! It’s just like buying online, and just like there is someone to explain you about the product. Our vending software enable the operator to have all the real time data and remote control ability. Technically, we had create the possibility to open the door of huge retail market with our vending machine. If you are the vending machine operator, we invite you to explore together with us. Let’s make unmanned retail, popular! If you are interested in vending machines, please contact us for more information. Contact Us Email:nate@micronvending.com Whatsapp:+8613826225189 Skype:nate.ye2 Wechat:13826225189 Product Catalogue Micron Smart Vending Www.Micronvending.Com

2022

03/17

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